FRLRM is a platform that allows travellers to book mystery travel experiences sold at the best price available, without compromising the quality of flight service. In order to accomplish a seamless online customer experience, our service provides a user-friendly reservation platform that displays travel recommendations based on the customer’s preference inputs and a broad array of value-conscious travel options. Our travel experiences are selected based off a mixture of customer preference inputs that include travel dates and desired destination region, as well as big data such as Facebook Graph data to determine best travel experiences for the user. FRLRM tackles the whole travel experience, offering a variety of personalized experiences at the user’s destination.
We recognized that there is intense price competition in the low-cost carrier airline industry and the need to provide personalized, high-quality travel and service experiences for value-conscious leisure travelers. We saw an opportunity for network airlines to capitalize on excess unused seats by offering targeted travel experiences based on both the individual’s perceived willingness to pay and closely-monitored preferences. This could add value to loyal frequent flyer customers and be utilized as a digital strategy that attracts the next generation of experience-driven millennial travellers.
We provide a flight metasearch product that also has reservation functionality. FRLRM aggregates several mystery travel packages based on information from the customer’s specific itinerary including but not limited to preferences for departure airport, geographic region for destination, and flight period. Our machine-learning powered “randomizer” chooses destinations based on the customer’s preferences, flight availability, and pricing data. After booking, the customer will receive information on the departure airport location and expected arrival time. On the day of the flight departure, the customer will be pushed a notification about the flight information (e.g. gate number, seat assignment, flight number and destination) and hotel reservations.
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